Understanding Buying Motivations

Understanding Buying Motivations

A motive is an inner state that moves or prompts a person to action. For example, it becomes a buying motive when the individual seeks satisfaction through the purchase of something. Buying motivations are the underlying factors that come together to influence...
Understanding Buying Motivations

Selling Is Like Eating a Bowl of Spaghetti

One of my clients recently said, “Selling in the midst of this pandemic feels a lot like eating a bowl of spaghetti. Every once in a while, you get a meatball—a win here-and-there.” When COVID-19 hit, a lot changed in the world of selling! Of course, prior to the...