by taylor | Feb 12, 2025 | Blog
In B2B sales, it’s easy to focus on the more complex aspects of the process—crafting the perfect presentation, handling objections, and successfully moving through the discovery phase. Yet, the so-called easy steps, like building rapport, often get glossed over. Why?...
by taylor | Feb 11, 2025 | Blog
The fear of looking foolish is a powerful force that can paralyze us, holding us back from taking the actions necessary to achieve our goals. We often let the opinions of others dictate our choices, fearing judgment, rejection, or ridicule. This fear is rooted in...
by taylor | Feb 10, 2025 | Blog
People naturally anchor themselves to the status quo due to a complex interplay of psychological and practical factors. Even if imperfect, the familiar provides a sense of security and predictability. Past experiences, established relationships, and the simple comfort...
by taylor | Feb 7, 2025 | Blog
For a B2B sales professional, closing a deal should never feel like a sudden leap—it should be the next logical step in a well-structured conversation. High-pressure tactics may force decisions but rarely foster long-term partnerships or repeat business. Coaching...
by taylor | Feb 4, 2025 | Blog
When pursuing self-improvement, we often fixate on surface-level problems while overlooking deeper underlying issues. This misidentification of core challenges stems from our tendency to focus on symptoms rather than root causes. Consider a sales professional who...
